The Not So Secret to Winning More High-Value Projects: Automating Your Specifier List

The challenge? Building and maintaining a solid list of specifiers can be time-consuming and tedious. But what if you could automate the process?

In this article, we’ll show you how CI integrators can create and automate a specifier list, ensuring you stay top-of-mind when high-value projects arise.

Before we dive into automation, let’s talk about why specifiers can be your golden goose for bigger and better projects:

1. Consistent, High-Quality Leads – Specifiers work on multiple projects per year, meaning a single strong relationship can generate multiple high-value leads.
2. Pre-Sold Clients – When an architect or designer recommends you, the client already trusts your expertise, reducing the sales cycle.

3. Less Price Sensitivity – Clients referred by specifiers are often more focused on quality and expertise rather than the lowest bid.

Building a reliable specifier list means you’re always in the right place at the right time, rather than chasing one-off leads.

The first step is to define your ideal specifiers. These may include:

• Architects specializing in high-end residential or commercial projects. They can also help send you more smart lighting and smart shades work.
• Interior designers can be an excellent ally. The majority of clients who are using a designer’s services generally have the budget to work with you.
• Builders and general contractors working in luxury home construction. They need a CI ally who is proffessional, keeps projects on time and in budget.
• Luxury Realtors can be excellent sources of business for system take overs or when a buyer wants to remodel with smart home essentials in mind.

Use platforms like LinkedIn, Houzz, local builders’ associations, and local ASID chapter to identify key players in your region.

Manually tracking down and inputting contacts can take hours. Instead, use automation tools to streamline the process:

• LinkedIn Scraping – Utilize LinkedIn to connect with architects, designers, and builders who match your criteria. Connect with them and add value. Once you have a database you can export your contact information. Here’s how you do it.
• CRM Integration – Use tools like Zapier’s Web Parser to pull in contact data from websites, or industry directories directly into your CRM. This can save you a lot of time but we suggest verifying the data this creates, as the last thing you want to do is SPAM a company. Use it to do the heavy lifting then review the information to pick who you want to keep in compaign.
• Lead Capture Forms – Create an opt-in form on your website for specifiers interested in partnership opportunities, and then you provide them with a checklist they can use to interview CI integrators.

Once you have your list, automate outreach to nurture these relationships:

• Welcome Sequence: Send an introductory SMS and/or email introducing your services and value.
• Educational Content: Provide industry trends, case studies, and insights into how smart home tech enhances their projects.
• Follow-Up Automation: Schedule automated follow-ups to maintain engagement without manually tracking every contact.
• Call to Action: Every message should include asking them to hop on a call with you. We want them to know how to begin working with you.

The Key Light App can handle this with minimal effort as it is created for the CI industry.

Rather than chasing down leads, let an automated system bring you pre-qualified, high-value opportunities through specifiers who already trust your expertise.

Ready to get started? Let’s talk about how automation can save you time and boost revenue today!