by Sam Provoast | Apr 22, 2026 | PPC
One of the most common questions from clients is about the return on their investment. Once we advise PPC advertising, clients naturally wonder what the timetable looks like for the return on their advertising spending. Although this advertising format is more...
by Sam Provoast | Jan 2, 2026 | PPC
Traffic is life to all online business models, but not all traffic is equal. A given online business may have thousands of visitors a month, but if they don’t want what you have to offer, they won’t end up being your customers. This is where a new kind of...
by Sam Provoast | Dec 17, 2025 | PPC
Being PPC professionals, we commonly converse with businesses that are reluctant to invest in advertising. They are aware that it may be costly and that it may fail to generate any return on their investment. It is indeed true that if PPC is carried out...
by Sam Provoast | Dec 13, 2025 | PPC
I was scrolling through Facebook Reels the other night to decompress after a long day of work, wild kids, and home projects. As I scrolled, I noticed one sponsored reel, then another, then another. I mentioned it to Brianna and decided to keep scrolling just to see...
by Sam Provoast | Apr 29, 2025 | PPC, CRM
If you’re a service-based business running Google or Meta ads, you’ve probably experienced it: a flurry of leads comes in after launching your campaign… but only a few of them convert. The truth? 79% of leads won’t convert on the first click. Not because they’re...
by Sam Provoast | Apr 15, 2025 | PPC, CRM, Lead Management
And how lead automation bridges the gap between clicks and conversions You’re running ads. Maybe they’re on Google, maybe Meta (Facebook and Instagram), maybe both. And they’re working. People are clicking. You’re seeing form submissions, phone calls, and maybe even a...
